Digital ads must be mobile friendly. As of this year, mobile advertising impressions are almost 50/50 with desktop/tablet impressions. Over the next couple years, mobile ads are projected to globally overtake desktop in terms of impressions. The geo-targeting capabilities that digital ads provide are also an important element of a strategic digital media plan.

Consumers continue to check stock availability, product information, pricing, available offers and peer reviews via smartphones while in-store. We call in-store mobile checking the ‘zero moment of truth’ for a brand. For the mobile customer, conversions will increasingly represent a spectrum of in-store, traditional e-commerce, website and mobile combinations.

Rebecca McMillan, our MD, created the mobile advertising strategy for Dell EMEA.

One of the many advantages of digital advertising is the ability to measure success in real time. Analytics allow you to track trends, so you’ll know when your ads are thriving, when they’re underperforming, which ones to optimize and which ones to alter. The This^ team are big believers in running A/B tests, we continually optimize your campaigns.

Read more about our overall digital media ad planning and buying here.

Click here to review a sampling of our previous client work.

For enquires about This^ meeting your digital marketing needs, please email hello@thissquad.com