Social Media Overwhelm?

Between Twitter, Facebook, LinkedIn, Snapchat & Instagram, many companies were already struggling with what content to share on which channels and when. However, once Instagram added ‘stories’ and live feeds as well as Facebook live (copying what Twitter had already done with the Periscope addition), company executives were left shaking their exacerbated heads. At This^ Digital Agency we have met so many people that feel confused about which content to post on which channel. They are not sure what day or time they should post and more recently, when should they use the live feed options. Guess what?! LinkedIn is slowly introducing video throughout 2017.

We have to admit the evolution of social media and brand use is extremely interesting if it is not making you pull your hair out.

80% of Facebook’s ad revenue comes from mobile advertising and that number is expected to continue to grow over the next few years. Facebook continues to experience mobile-use only, as desktop-use continues to decline for the social media giant. Mark Zuckerberg has said repeatedly, he wants Facebook to move to a video first platform. That transition will be very interesting to watch (no pun intended). It is important for clients creating ads for Facebook to understand these trends.

Social media audiences continue to get older with more new retirees joining Facebook and Twitter each day. Tech predictors claim older age demos will join Instagram and Snapchat heading through 2020 as the older age social media user trend continues. Understanding the current demographics of each channel as well as emerging trends is also important for clients.

A good thing for the ‘social media management overwhelmed’ is that social media management software continues to boom. There is improved help for the overwhelmed executive, at the very least, to better organize their social media chaos. Companies like Sprinklr, Sprout Social & Hootsuite all make it easier and easier to engage, track and stay on top of social media channel feeds.

This overwhelm challenge is exactly what our team at This^ helps clients solve. We create a social media strategy for you that first decides which channels you should be on and how to get off the ones you are wasting valuable energy on. Then we focus on key messaging based on your target market. Finally, we move into details such as what day of the week and time of day is best to post, for optimized visibility and engagement.

At This^ Digital Agency we focus on content creation for our client’s social media channels by first creating three-month content plans that evolve and match the overall company communications plan. We then create the content for each channel, from photography to video based, we have experienced experts on the team.

One of our favourite things at This^ is analytics. We always delve into the analysis of social media accounts we are managing, this helps us continue to optimize our efforts for our clients.

If you are overwhelmed and need help navigating the social media world for your company, get in touch to discuss how we can help.

For enquires about This^ meeting your digital marketing needs, please email rebecca@thissquad.com