This^ Portfolio

Rebecca McMillan created a mobile optimized website strategy & marketing plan for Dell EMEA. She also created a mobile advertising strategy for Dell EMEA with the goal of increased mobile conversions.

Rebecca McMillan was personally invited to an exclusive summit the Financial Times held in their London HQ. The goal of the summit was to strategically develop solutions to the current digital problems they faced as well as future proof the Times, based on the current competitive landscape and technological advances. The other attendees invited were from Google, the BBC and MIT. Rebecca also lead the team for a project creating the prototype for the revised FT App.

Rebecca McMillan created the strategy for Microsoft EMEA HR's first European marketing campaign. The initial campaign was rolled out in one localized market but the overall campaign strategy which required the flexibility to have a localized roll out across various markets in Europe.

Rebecca created the strategy & digital plan for Xbox Ireland to launch localized digital marketing in Ireland, specifically focusing on social media channels. For the first time, the Irish Xbox digital marketing campaigns and content were separate from the generic EMEA campaigns & content. The results were incredible and everyone involved was thrilled. She also created a new localized retailer campaign that was mainly digital focused with a strong emphasis on social media in its execution.

Rebecca created the strategic plan for the re-launched Bank of Ireland website answering the goals to improve optimization, conversions, user experience and lead generation. She also performed a full analysis of the previous site including navigation, content, conversions, and analytics.

Rebecca created the digital sales strategy for Setanta Sports re-launched website including all their social media channels. She created the strategy, sales structure, sales presentations as well as tactics to build awareness of the refreshed site.

Rebecca had the pleasure of working very closely with the IDA (Ireland's foreign direct investment government agency) including writing a digital marketing plan for them as well as the research & initial launch of the re-design of their new website in 2014. A component of the plan involved utilizing their social media channels as well as adding new channels. The IDA won ‘Best Use of Social’ in the FDI global awards.

Rebecca ran an online startup business that became a successful multi-euro company. She was hired by a direct response agency to create and build the digital arm of their business. This agency is now known for their work for Google, Dell and Molson Coors. She was then hired to grow the largest digital agency in Ireland into key international markets and succeeded. When she moved back to Vancouver she partnered in an agency in Vancouver for just over a year and the company’s revenue and profit more than doubled year on year. She sold her half of this company and founded This^ Digital Agency.

Jeremy Dyson has created video and photography content for numerous Release The Hounds digital campaigns. He worked through the strategy, concept and execution of each different campaign concept from start to finish. He has also helped create a bank of content that can be used for various digital brand executions.

Kim Konnert created the branding and marketing strategy for BCLC’s first responsible gambling conference. The campaign included the development of a conference website, digital advertising, and a significant email campaign. The first year exceeded attendance targets and attracted international delegates.

Rebecca wrote the strategic business and marketing plan for a global cloud computing business. The plan was for the Irish, UK, US & Caribbean markets.

Kim managed the design, development, and maintenance of Escents’ online promotions for two e-commerce websites, social media channels, blog, and email marketing - resulting in an increase in engagement metrics and sales.