A company website is no different than a bricks and mortar storefront. The way a company presents itself online is equivalent to meeting with a customer for the first time. Building an established (trusted) brand is extremely important for any company, your online brand presence can not be ignored. Most company executive teams are surprised by the results of their brand presence audit.
At This^ we perform online brand presence audits for most of our clients. It is extremely important for a company to know what has been and is being said about them online. We review blogs, news, social channels, all references. We then give recommendations and next steps in the audit report based on key findings. Managing a brand’s online presence is also critical during a tough time should any negative PR issue arise, before it happens, during and after.
Branding campaigns rarely deliver the results that other campaigns garner but they definitely evolve into valuable assets over the long term. This means that branding campaigns need to be switched in or on-going throughout the year mixed in with other campaigns.
Click here to review a sampling of our previous client work.
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Advertising, Communications, Content, Strategy, Web Development